Most webmasters have gone through the process of redesigning its website to please the search engines. Just when you think you have it all figured out, you realize you made a crucial mistake and must go back to the drawing board. The problem is you want your website to look our best, but also wants to be liked by all the search engines, especially Google. This can be a daunting task, because it is easy to lose your position in search engines by redesigning your site, even if the new version of its site appears to be more optimized for search engines.

Why Losing my site Ranking When Re-design?

The reason this happens is because their position in search engines is based on the current architecture of your website. When the architecture changes (especially when it comes to changing the name of URL and mobile) then the ranking of your site changes as well, because the pages available and the loss of “link juice.” Google is basically hampering their freedom of creativity through the application of the rules that prevent you from redesigning your website the most innovative way possible. For example, Flash and Java content is effectively indexed by search engine crawlers, so instead of having a rich media site, you must fill your site with original text to allow the crawler to do their job. Of course, a website aimed at the media would be more entertaining for visitors, but please search engines. So the question is:

How to balance search engine and visitor satisfaction?

RRRR – Keep your range with redirects in redefining

To completely re-design your website without losing any position in search engines, you must use URL rewriting and 301 redirects to match their web pages old to the new counterparts. Of course, the fulfillment of this task requires server power if it is to do with many pages. In short, when you set up a redirect, the old address takes visitors to the page again. This prevents broken links, which ultimately result in the misclassification in the search engines. The main problem with redirects is that each shift resources from the server consumes. This is not a problem with small to moderately sized web sites, however, a great website that require additional power on the server to do this.

SSSS – stop of a fresh start to SEO

Of course, the previous shift solution might work if you have a powerful dedicated server, or if there was a small website, but what if you have a great web site and you do not have infinite power or a broad knowledge server on redirects? Well, the other option you have is to make small changes in increments. Make big changes overnight is a good way to lose the search range, even if the changes they are doing is supposed to benefit the optimization of your website in search engines. Any major structural change in your site will affect the way search engines index your site. Only time will tell whether the drop in search engine rankings are temporary, but why take the risk of losing their rank at all? Rather than risk intentionally ranking of your site, you should switch from one page at a time and do it with the highest content of less restrictive means possible in the beginning.