Traffic analysis can be crucial for planning and development of your website. By accessing traffic data is important to know what you’re actually seeing. hit counters, such as those built with previous versions of Microsoft FrontPage can be somewhat misleading and give very inflated statistics. This counter and others like him only report numbers and make a poor method of obtaining accurate statistics, detailed web site. Even the most comprehensive tools like Awstats and Webalizer can be a bit more if you do not know what the terminology. We will try to clarify some of these terms in this article.

The Hit

A hit is what you get after one of the files on your site is requested and served. This could be an HTML document, image file or an audio track. Pages that contain a large number of elements in general, producing a large number of hits. While doing a good sound, are actually of little importance when analyzing your traffic.

Page view

A page view is not more than that. Like the hit, he did not really give a good indication of how many different visitors come to your site. However, it is an effective way to judge the viscosity of your site, which refers to the site’s ability to maintain the interest of visitors. Carefully analyze page views can go a long in boosting ad revenue.

Unique visitors

The area is unique visitor statistics for your true lies, that really count for something. Hence the name, refers to a visitor who has a unique IP address, usually visiting the site for the first time in a day or time period. Therefore, even if a visitor is updated or in and out of your site multiple times are counted only once, giving it a unique visitor. This is the statistic that really tell you how many people are visiting your site per day, week and month, offering a much more accurate to analyze the performance of your site.

Referrer

A sender is not so difficult to understand. Simply refers to the origins of visitors to its website, as the last site you visited, the page on that site and many other insightful details. This information can be useful for their affiliate programs and network companies.